One of my summer projects has been working with a graphic designer. We collaborated on creating logos. With these logos specific templates are being designed that can be used for a business card, bookmark, flyer, social media, etc. The process of working with her has been helpful to me for a variety of reasons. In particular, for the first time I’ve found a way to represent myself that identifies with more than eating disorders, but doesn’t neglect them.
Originally, I played around with two separate sets of terms for my logo. For the first set, I thought about combining “author” and “teacher,” but that seemed too serious to describe me! That is why, more recently, I added the creative “artist” to my title, so I am now “Author, Teacher, Artist.” For the second set of terms, I chose words to clarify the approach I wanted to incorporate in the design, and to encompass the message in my work as a writer, presenter, movement instructor, potential massage therapist/esthetician, etc. I brainstormed a list including “beauty,” “environment,” “health,” “lifestyle,” “spirituality,” “wellness,” and others. I was originally going to combine “environment” with “body” and “healing,” but as such came out too long and potentially complicated. Anyways, if somebody is into “body & healing,” which is what I selected, they are most likely aware and into the environment too, hence my decision to include green in the design.
For the colors I selected not only green, but also orange and purple. I thought about what these colors mean to me on a high level, and they evoke depth when combined. I also considered blue and red alongside yellow. But blue is already so popular, red is personally quite intense, yellow can be hard to see and, actually, is already special as the main color of my first book cover. I also enjoy the combination of pink and silver, but these seemed a little fancy, and perhaps too girl-oriented; the font is elegant/fun instead.
After the designer and I talked, she developed images representative of my ideas and what we discussed. I decided on the design of three blended stripes, which somewhat resembles the qualities of a shooting star. I also considered the image of a fish or dolphin. Even though my take with the designer was totally unique, fish and dolphin are already famously recognized in other forms, such as sports mascots, recreational parks or restaurants. I wanted a symbol that is gentle and meaningful yet didn’t make someone immediately think of a popular association when they saw it. The designer also developed a uniquely shaped box that includes my initials, LSY, traced in white.
At this point we’re still working on the business card, so nothing is completely final yet. I will be in charge of the printing, and the designer is providing suggestions, so I’m getting excited to begin carrying these around, because then I’ll no longer have to explain myself through cards that include the term “eating disorder,” although if anorexia nervosa is something I want to bring up upon first meeting someone, that’s fine too!